Bachelor of Science in Media and Communication

 

BS (Hons) – Media & Communication

The mission of Media & Communication Program is to develop confidence among students to face the challenges of the ever changing media world along with a background of contemporary world by offering them a diverse, encouraging and challenging academic environment, so that they got equipped for the professional media world. The program concentrates on the understanding of the communication processes, media techniques, practices and ethics.

BS (hons) – Media & Communication program of Foundation University by focusing on the study of social implications and responsibilities of the mass media, and understanding of the processes of communication and a fundamental knowledge of mass communication techniques and procedures provides students with a broad background of social scene in the changing world, which is a vital aspect of contemporary life and essential to those entering careers in mass communication.

Due to the rapid increase in the impact of media in our daily lives the demand for mass media and communication specialists has witnessed a dramatic increase and a vast expanding industry awaits young and energetic people. Those aspiring for constant promotion and progress in their lives, will see countless chances to do so after a degree in this field.

Job opportunities

Graduates of this degree can pursue careers in the following areas: Advertising and Public Relations, Media Management and Marketing, Print Media, Electronic Media, Online Media, Journalism, NGO’s, Education Sector.

Assessment

The students are assessed through coursework, quizzes, assignments, presentations, oral and written examinations thesis, computer/ studio projects, group projects; market surveys/sample boards, site analysis, presentations and reports. Each student has to maintain 2.0 CGPA the end of the degree program.

Scheme of Study

Duration

 08 Semesters (4 years)

Courses:

 126 Credits

Projects/ Thesis

 06 Credits

Internship

 Non Credit

 Total

 132 Credits

 

The coursework following the HEC criteria which concentrates on the areas of electronic media, print media, advertising and public relations and media management. During their stay at FUI, students would be made academically and professionally sound so as to become real leaders in various fields of mass media.

Detail of courses is given below;

 Semester-1

Course Code

Course Title

Credit hours

Lecture Hours

ENG 101

IST 101

PHO 109

MCO 101

MCO 401

COMP 132

English - I Islamic Studies Photography

Introduction to Mass Communication

Media and Popular Culture

Basic Computer Skills

3

3

3

3

3

3

3

3

3

3

3

3

 Semester-2

ENG 201

PKS 102

MAT 306

PSY 106

CA 123

MCO 102

English-II Pakistan Studies Business Mathematics

Introduction to Psychology

Computer Graphics

Mass Media Development

3

3

3

3

3

3

3

3

3

3

3

3

 Semester-3

MCO 208

IRL 123

MCO 411

MCO 103

CA 309

MCO 304

Business Communication/English Introduction to International Relations National & International Affairs Journalistic Writing 1

Videography

Mass Media in Pakistan

3

3

3

3

3

3

3

3

3

3

3

3

Semester-4

MCO 302

MCO 415

MCO 416

ANTH 123

MCO-307

MCO 408

Broadcast Journalism Media Ethics & Laws Print Media Anthropology International Terrorism

Feature, Column & Editorial Writing

3

3

3

3

3

3

3

3

3

3

3

3

 Semester-5

MCO 308

MCO 303

MCO 400

MCO 305

MCO 421

MCO 422

Report Writing

Online Journalism

Research Method in Communication –I Theories of Communication-I Organizational Communication

Conflict, Crisis and Communication

3

3

3

3

3

3

3

3

3

3

 

3

3

 Semester-6

MCO 414

MCO 482

MCO 417

MCO 306

MCO 409

SOC-123

Advance Reporting

Sub Editing & Page Designing (Theory & Practical) Electronic Media

Theories of Communication-II International Communication

Sociology

3

3

3

3

3

3

3

3

3

3

3

3

 Semester-7

MCO  478

MCO 207

MCO 417

MCO 402

GST 123

MCO-421

Organisational Communication Advertising & Public Relation Electronic Media

Research Methods in Communication II Gender Studies

Media Seminar

3

3

3

3

3

3

3

3

3

3

3

3

 Semester-8

MCO 418

MCO 419

MCO 600

Media Management & Marketing

Specialised Journalism

Project/Thesis/Courses

3

3

6

3

3

6

 

 

Title

Media Psychology

Persuasive Writing & Campaigns

Event Management

Media Management & Marketing

Disaster Reporting

Documentary making & Script Writing

Media Effects: Advances in theory and research

Communication Research: Case Studies

Development Communication

Electronic Media